Saturday, February 7, 2015

Globe subscribers, plan to get HOOQ'd soon!

It is projected that more and more content will be consumed from mobile devices. According to a Nielsen report in 2014, viewing online video content has become a pastime for digital consumers in the Philippines, with 85% watching at least weekly, the second highest in the region. The same report also revealed that 7 in 10 digital consumers in the country report watching TV content and movies via online sources such as video-on-demand, the second highest penetration of internet TV in the region at 71%.

Enter HOOQ, Asia's video-on-demand subscription service which will debut first IN THE PHILIPPINES in late February before it rolls out across Asia.  HOOQ is an app that allows you to stream thousands of movie and TV series from your mobile devices (smartphones, tablets, laptops). Its partners are Singtel, Sony, and Warner Bros.

Recognizing the growing demand for video-on-demand service, Globe Telecom will soon be providing its subscribers with the ability to download HOOQ on a plan-based service for PhP 199 per month for access to thousands of movies -- waaaaay cheaper than a movie ticket! It will also be offered as a bundled service with Globe's GoSURF and Tattoo broadband services.

HOOQ will be available as well to all customers in the Philippines through its website Customers can watch videos of their choice and pay by credit card.

Here's what HOOQ's partners are saying about this new regional venture:

Jonathan Auerbach, Singtel CEO Group Digital Life: "Following the launch in the Philippines, HOOQ will be rolled out across Asia soon. The rapid adoption of connected devices means more people in Asia are able to access the Internet anywhere and at any time, driving demand for compelling content that enhances their digital lives."

George Chien, Executive Vice President, Networks at Sony Pictures Television: "We share the excitement of offering entertainment fans across Asia access to high quality video services directly to their mobile devices. HOOQ provides a unique combination of Hollywood and local favorites while providing a high-quality viewing experience they’ve come to expect in today’s digital world."

Anuraj Goonetilleke, Vice President Corporate Business Development and Strategy at Warner Bros. Digital Distribution: "Distribution said: 'We’re very excited about the launch of our joint video-on-demand business across Asia, starting with the Philippines.  Providing world-class content to Asia’s entertainment fans will meet a voracious appetite for new and classic videos and TV episodes on-demand."

Peter Bithos, Globe's former Chief Operating Advisor and now HOOQ Chief Executive Officer has this to say about HOOQ: "‘Across the emerging economies, people have amazing stories and love stories. However, a few billion people have no quality way of seeing the best stories from Hollywood or their local market. HOOQ will change that. HOOQ will change the way people in emerging markets consume and enjoy entertainment." He adds: "‘The Philippines is a natural first market for us. Filipinos’ dual love of local and Hollywood content combined with their digital savviness makes the Philippines a perfect place for us to start."

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