It is projected that more and more content will be consumed from mobile devices. According to a Nielsen report in 2014, viewing online video content has become a pastime for digital consumers in the Philippines, with 85% watching at least weekly, the second highest in the region. The same report also revealed that 7 in 10 digital consumers in the country report watching TV content and movies via online sources such as video-on-demand, the second highest penetration of internet TV in the region at 71%. Enter HOOQ , Asia's video-on-demand subscription service which will debut first IN THE PHILIPPINES in late February before it rolls out across Asia. HOOQ is an app that allows you to stream thousands of movie and TV series from your mobile devices (smartphones, tablets, laptops). Its partners are Singtel, Sony, and Warner Bros.