Thursday, October 11, 2012

Urbanears opens first concept store in Podium

For several months now, I've been using a Swedish brand of headphones called Urbanears. The one I have now is the Bagis, the most portable and lightest of their headphones line. Because of the soft rubbery ends that go into the ears, I still get crisp, clear sound any time because the soft rubber automatically adjusts to my ear canals' shape. The 2 ends of the earphones can be snapped in place to transform it into a necklace so the earphones hang around your neck when you are not using them.




The Urbanears Bagis lies on top of my Macbook


Urbanears recently opened their first concept store at Podium, Ortigas Center, Mandaluyong City. The store was not that big but you just could not miss all the eye candy lining its white walls.

COLOR is a large part of Urbanears' identity. Every collection has 10 colors of which 5 are permanent. The other colors are interchangeable and usually reflect the season. Urbanears also has what they call the Editions Line -- using different fabrics and textile (one is denim) -- which are only released twice a year.




If you are wondering about the strange-sounding names of their product lines, that's because each one is named after places and districts in its hometown in Stockholm. Notice those coordinates on its packaging? That points to exactly where the place is on a map.



I did a more extensive review of each of the product lines in a previous post which you can read HERE).

For their 2012 Fall/Winter collection, Urbanears introduces 3 new colors: Forest, Pumpkin and Rust.

L-R: Pumpkin, Forest and Rust - the new hues for 2012 Fall/Winter

Also new in the market is Zinken, their top-of-the-line headphones ideal for DJs and audiophiles. 

Here are their lines and the current SRPs:

Bagis (PhP 1,200)

Raspberry

Tanto (PhP 1,950)

Grape

Medis (PhP 2,450)

Indigo

Plattan (PhP 2,950)

Tomato

Zinken (PhP 7,950)

Cream

In the Philippines, Digits Trading Corporation is the exclusive distributor of Urbanears. Aside from this Podium concept store, you can also find Urbanears in Astrovision, Automatic Center, Avant, Beyond the Box, Bratpack, Buzz, Complex, Digital Hub, Digital Walker, Egghead, Electroworld, Gadgets in Style, Gui, iCenter, iGig, iStudio, Mobile 1, Power Hub, Power Mac Center, Republik, ROX, Switch, Technoholics, Toby's Arena and Urban Athletics.

Urbanears Concept Store
3/F Podium, Ortigas Center
Pasig City
Like them on Facebook: www.facebook.com/digitstrading
Follow them on Twitter: twitter.com/digitstrading

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