|The Urbanears Bagis lies on top of my Macbook|
COLOR is a large part of Urbanears' identity. Every collection has 10 colors of which 5 are permanent. The other colors are interchangeable and usually reflect the season. Urbanears also has what they call the Editions Line -- using different fabrics and textile (one is denim) -- which are only released twice a year.
If you are wondering about the strange-sounding names of their product lines, that's because each one is named after places and districts in its hometown in Stockholm. Notice those coordinates on its packaging? That points to exactly where the place is on a map.